Teachertainment — Weekly Client Update

Google Ads Performance

Total Spend

$207.75

4 active campaigns

Clicks

109

9,861 impressions

CTR

1.11%

avg across all campaigns

CPC

$1.91

avg cost per click

Conversions

primary + all conversions

CPA

N/A

no conversions tracked

Campaign	Status	Spend	Clicks	Impr.	CTR
PMax \| Teacher Referral Program	Enabled	$89.33	34	6,554	0.52%
Search \| Parents	Enabled	$70.85	23	689	3.34%
PMAX \| Parents	Enabled	$39.86	42	1,955	2.15%
PMAX \| Teachers	Enabled	$7.71	10	663	1.51%
Search \| CUE 2026 \| Palm Springs	Enabled	$0.00	0	0	—
TOTAL		$207.75	109	9,861	1.11%

Top Keywords (by spend)

Keyword	Match	Campaign	Spend	Clicks	Impr.
interactive learning for kids	Phrase	Search \| Parents	$18.90	6	164
tutoring services	Broad	Search \| Parents	$10.44	4	123
math help for kids	Phrase	Search \| Parents	$10.25	3	55
after school tutoring programs	Phrase	Search \| Parents	$9.96	1	1
engaging learning activities	Phrase	Search \| Parents	$8.72	4	171
kids reading help	Phrase	Search \| Parents	$7.20	1	73

Search Terms (what people actually typed)

Search Term	Spend	Clicks
fun hub	$7.41	1
reading universe	$7.20	1
jojomath	$4.17	1
frogmath org	$4.06	1
kiwiland education	$2.89	1
noahs tutoring hub	$2.55	1
www smile and learn com	$2.51	1
online tutor resources	$1.53	1

Concern: Several search terms are competitor brand names (fun hub, jojomath, frogmath org, reading universe, smile and learn, kiwiland education) that collectively cost $24+ with 0 conversions. These should be added as negative keywords to stop wasting budget on competitor traffic.

Google Ads Changes Made This Week

Mar 15 — 6:03 PM
Added negative keyword "printable" (Broad) to Search | Parents — Anthony

Mar 15 — 9:03 AM
Added negative keyword "how to" (Exact) to Search | Parents — Anthony

Mar 15 — 9:03 AM
Added negative keyword "youtube" (Exact) to Search | Parents — Anthony

Mar 15 — 9:03 AM
Added negative keyword "certification" (Exact) to Search | Parents — Anthony

Mar 14 — 6:03 PM
Added keyword "tutoring for kids near me" (Exact) to Search | Parents — Anthony

Mar 14 — 6:03 PM
Added keyword "after school tutoring programs" (Phrase) to Search | Parents — Anthony

Mar 14 — 6:03 PM
Added keyword "kids reading help" (Phrase) to Search | Parents — Anthony

Mar 14 — 6:03 PM
Added keyword "math help for kids" (Phrase) to Search | Parents — Anthony

Mar 14 — 6:03 PM
Added keyword "elementary tutoring services" (Phrase) to Search | Parents — Anthony

Summary: 4 negative keywords added (printable, how to, youtube, certification) to block irrelevant traffic. 5 new high-intent keywords added to Search | Parents (tutoring for kids near me, after school tutoring programs, kids reading help, math help for kids, elementary tutoring services). These are more specific and aligned with parent search intent.

Meta Ads Performance

Total Spend

$361.31

4 active campaigns

Leads

$24.99 per lead

Purchases

$4.57 per purchase

Total Clicks

884

$0.41 avg CPC

Impressions

19,729

across all campaigns

Landing Page Views

504

57% of total clicks

Campaign	Status	Spend	Clicks	Impr.	Key Result
Parents \| Sales Campaign	Active	$91.43	22	2,389	20 purchases — $4.57 each
Leads Campaign \| Parents	Active	$149.91	114	4,786	6 leads — $24.99 CPL
Teachers \| Sales Campaign	Active	$60.80	128	4,785	231 landing page views
Traffic \| Teacher Referral	Active	$59.17	620	7,769	270 landing page views, 8% CTR
TOTAL		$361.31	884	19,729	6 leads + 20 purchases

Big Win: Parents | Sales Campaign is getting purchases at $4.57 each — that is extremely efficient for an education/tutoring business. This campaign should be scaled.

All Campaigns (including paused)

Campaign	Status	Budget	Objective
Teachers \| Sales Campaign	Active	$5/day	Sales
Parents \| Sales Campaign	Active	$5/day	Sales
Traffic \| Teacher Referral	Active	$10/day	Traffic
Leads Campaign \| Parents	Active	—	Leads
CUE 2026 \| Booth Traffic \| Mar 19-21	Paused	—	Traffic
Conference Live Event \| Geofenced \| Mar 16-18	Paused	—	Traffic
Spring Tutoring \| Leads \| $5/day	Paused	—	Leads
Traffic \| Teacher Referral \| CATE 2026	Paused	$10/day	Traffic

Meta Ads Changes Made This Week

Mar 16 — Billing
Payment charged: $63.00 for ad delivery

Mar 14 — Billing
Payment charged: $63.00 for ad delivery

Mar 13 — Billing
Payment charged: $63.00 for ad delivery

Mar 12 — 6:47 PM
Teachers | Sales Campaign — 3 new ads started delivery (Image #1, Image #2, Image #3). New sales campaign for teachers launched.

Mar 12 — 6:40 PM
Teachers | Sales Campaign — All 3 new ads approved and went Active from Pending Review

Mar 12 — 6:40 PM
Traffic | Teacher Referral — "New Leads Ad" went Active (approved from Pending Review)

Mar 12 — 6:36 PM
Teachers | Sales Campaign created — new campaign launched targeting teachers with sales objective and $5/day budget

Summary: New "Teachers | Sales Campaign" created on Mar 12 with 3 image ads, all approved and delivering. This is a strategic move to monetize the teacher audience with direct sales instead of just traffic. Early results showing 231 landing page views from $60.80 spend.

CRM / GoHighLevel Overview

Recent Leads This Week

James Michael

centerbeter42@gmail.com — Mar 16

Custom: "Are you teacher: Yes" — Source: Zapier

teacher referral

hallbm2011@gmail.com

Newsletter signup — Mar 16

newsletter

Chrissy Cooper

chrissycooper10@yahoo.com — Farmington, MO — Mar 14

purchaser

Charles Diamond Jr

ritadiamond713@gmail.com — Mar 14

Custom: "Are you teacher: No" — Source: Zapier

student/parent

Nagima Raissova

raissovan@gmail.com — Mar 10

"English teacher with 14+ years experience. CELTA"

teacher referral

Unread Conversations (Need Attention)

Rebecca Ann Dyess Part

Unread

Automated email sent — teacher/school tag — rpart@wilkinsonk12.org

Stephanie Osmundson & Loreal Hemenway

Unread

Instagram DM received — needs response

Jasmine Wilson

Unread

Automated email sent — student/parent inquiry via Meta lead form

Pipeline Stages

#	Stage
1	New Lead
2	Initial Contact / Inquiry
3	Assessment Scheduled
4	Assessment Completed
5	Proposal Sent / Tutoring Plan Shared
6	Follow-Up / Objection Handling
7	Enrollment Confirmed / Payment Collected
8	Tutoring Sessions Begin
9	Progress Monitoring & Feedback
10	Referral / Review Request

CRM Tags (15 total)

10% discount bounced follow-up high priority made purchase (as of jan 20th) newsletter purchaser student/parent student/parents students/parents teacher referral teacher/school unsubscribed warm lead website submission

Active Workflows

Parents/Students: FB Lead Form → SMS → Emails Published (v22)

Student/Parent → Contact tag Published (v6)

Teacher Referral Program Workflow Published (v3)

Teacher/School → Contact tag Published (v3)

Calendar Email & SMS Workflow Published (v4)

Appointment → Internal SMS Published (v3)

Contact tag → 10% email Published (v5)

Website Form Submission → Internal Notification Published (v3)

Draft Workflows (Not Active)

1. New Lead Nurture (Fast 5) - Claim Offer Draft

2. Appointment Confirmation + Reminders Draft

3. Appt No Show Draft

4. New Sale - Send Review Request Draft

5. Long-Term Nurture Draft

6. Stale Leads Draft

Note: 6 automation workflows are still in Draft and have never been published. These include critical sequences like New Lead Nurture, Appointment Reminders, No-Show follow-up, Review Request, Long-Term Nurture, and Stale Leads. Publishing these would significantly improve lead conversion and retention.

Activity This Week

Facebook Posts

this week

Instagram Posts

this week

Total Engagement

likes + comments

Instagram Posts

📸 Carousel — Mar 14 — View Post

First. Groundbreaking. Historic. 🎭 Rita Moreno: EGOT winner and Latina trailblazer who broke barriers in entertainment. Marlee Matlin: First Deaf performer to win an Academy Award. Kathryn Bigelow: First woman to win the Academy Award for Best Director. These biography worksheets transform Women's History Month into meaningful reading practice. Just $1.99 each at www.teachertainment.com 🎬

❤️ 1 like 💬 1 comment

🎬 Reel — Mar 12 — View Post

Women's History Month reading practice featuring trailblazers students recognize. Informational passages + comprehension questions + vocabulary practice + complete answer keys. $1.99 each at www.teachertainment.com 🎭

❤️ 0 likes 💬 1 comment

📸 Carousel — Mar 12 — View Post

These aren't just names in a textbook — they're real women who broke barriers and changed industries. Rita Moreno, Marlee Matlin, Kathryn Bigelow. Each biography worksheet features engaging passages about early life, career breakthroughs, and historic accomplishments. Just $1.99 each ✨

❤️ 1 like 💬 0 comments

📸 Carousel — Mar 10 — View Post

Oscars aren't just for Hollywood — they're a powerful teaching tool. These biography worksheets use real Oscar stories to build reading skills, critical thinking, and vocabulary. Just $1.99 each 🎬✨

❤️ 1 like 💬 0 comments

Facebook Posts

📘 Facebook — Mar 14

First. Groundbreaking. Historic. 🎭 Rita Moreno, Marlee Matlin, Kathryn Bigelow. Biography worksheets for Women's History Month. Just $1.99 each at www.teachertainment.com 🎬

❤️ 0 likes 💬 0 comments

📘 Facebook — Mar 12

Women's History Month reading practice featuring trailblazers. Informational passages + comprehension questions + vocabulary practice. Skills practice meets inspiration. $1.99 each 🎭

❤️ 0 likes 💬 0 comments

📘 Facebook — Mar 12

These aren't just names in a textbook — real women who broke barriers. Each biography worksheet features engaging passages about early life, career breakthroughs, and historic accomplishments. Just $1.99 each ✨

❤️ 0 likes 💬 0 comments

Low Engagement: Social media engagement is very low this week — 2 likes and 2 comments total across 10 posts. The content quality is good (timely Women's History Month / Oscars themes), but organic reach appears limited. Consider boosting top-performing posts or adding more interactive content (polls, questions, teacher tags).

Notion Work Completed This Week (17 tasks)

Content / Creative

Create St. Patrick's Day Blog
Emely — completed Mar 12
Create St. Patrick's Day Email
Emely — completed Mar 12
Make edits to email and blog for St. Patrick's Day
Emely — completed Mar 16
Create Store Thumbnail for St Patrick's Day
Emely — completed Mar 12
Upload St Patrick's Day resources into store
Emely — completed Mar 12
Create Thumbnail for Fast Finishers Broadway
Emely — completed Mar 10
Upload Fast Finishers Broadway to Printable Store
Emely — completed Mar 10
Create Deck
Emely — completed Mar 16
Edit Oscar's blog based on feedback
Emely — completed Mar 10
Edit Oscar's email based on feedback
Emely — completed Mar 10

Email Marketing

Schedule Out St. Patrick's Day Email
Emely — completed Mar 16
Schedule Oscars email
Emely — completed Mar 10

Website

Fix Services Drop down menu
Emely — completed Mar 16
Change the prices so that the discount is the regular price, the worksheets to $0.99, and the winter break activity packets and other similar ones to $2.99
Emely — completed Mar 12
Incorporate "Buy 4 Worksheets get the 5th one Free" deal on website and Input Deal on Store Page
Emely — completed Mar 12

Ads

Check on ads with turbo agent
Bryan — completed Mar 12
Bryan will set up new Meta and Google campaigns tagged to the convention radius for retargeting attendees
Bryan / Lexie — completed Mar 9

Notion Pending Tasks (10 remaining)

Create Weekly Email

New — Emely

Create Weekly Blog

New — Emely

Create Thumbnails

New — Emely

Upload Resources to Printables Store

New — Emely

Create Email about Price Change on Printables Store

HELD UP — waiting on after convention

Create real UGC Video for ads: parent testimonial

New — Bryan / Anthony

Bryan will add a note to discuss the "prices" keyword with Lexi

New — Bryan / Lexie

Make meta ads for conference 16-18th

New — Bryan

Fix Meta Ad Account

Ongoing — Bryan

Create 10 SEO pages (2 done, 8 remaining)

Ongoing — Lexie

Strategic Gameplan

1 Scale Meta Parents | Sales Campaign High

20 purchases at $4.57 each is exceptional. Increase budget from $5/day to $15-20/day. This is 45x more cost-efficient than Google Ads for conversions.

2 Add Negative Keywords to Google Ads High

Competitor brand terms (fun hub, jojomath, frogmath, reading universe, smile and learn, kiwiland education, noahs tutoring hub) wasted $24+ with 0 conversions. Add these as negatives immediately.

3 Fix Google Ads Conversion Tracking High

$207.75 in Google Ad spend with 0 conversions tracked. Either conversion tracking is broken or the landing page isn't converting. Audit the conversion setup and landing page experience.

4 Activate CUE 2026 Conference Campaigns High

Two conference campaigns are paused (Booth Traffic Mar 19-21 and Conference Live Event Mar 16-18). The conference is THIS WEEK. The Mar 16-18 geofenced campaign should be enabled immediately.

5 Publish Draft GHL Workflows Medium

6 critical automation workflows are sitting in Draft: Lead Nurture, Appointment Reminders, No-Show, Review Requests, Long-Term Nurture, Stale Leads. These would automate follow-up and increase conversion rates significantly.

6 Respond to Unread Conversations Medium

3 unread conversations in GHL including an Instagram DM from Stephanie Osmundson & Loreal Hemenway. These are potential leads that need timely follow-up.

7 Boost Social Media Engagement Medium

10 posts published but only 2 likes and 2 comments total. Consider: more interactive formats (polls, questions), tagging other teacher accounts, using relevant trending hashtags, posting at peak engagement times.

8 Create UGC Parent Testimonial Video Medium

Task is pending — a real parent testimonial video would be powerful ad creative for the Parents | Sales campaign. This could lower CPA even further.

9 Complete Remaining 8 SEO Pages Low

Only 2 of 10 planned SEO pages completed. Topics like "New Year Learning Goals for Kids", "Back-to-School Classroom Engagement Ideas" will drive long-term organic traffic.

10 Consolidate Duplicate Tags in GHL Low

Three nearly identical tags exist: "student/parent", "student/parents", "students/parents". These should be merged into one to keep the CRM clean and automations reliable.

Coming Up Next Week

✓ CUE 2026 Conference in Palm Springs (Mar 16-21) — ENABLE geofenced campaigns
✓ St. Patrick's Day email should go out (already scheduled)
✓ Weekly blog and email creation (pending tasks)
✓ New printable thumbnails and store uploads
✓ Monitor new Teachers | Sales Campaign performance
✓ Check if social media posts are scheduled for next week

Copy & Paste for Client Email

TEACHERTAINMENT — Weekly Update (March 9-16, 2026)

Hi Jake,

Here is your weekly update covering everything we worked on and how your campaigns are performing.

WORK COMPLETED THIS WEEK (17 tasks)

Content / Creative
- Created St. Patrick's Day Blog
- Created St. Patrick's Day Email
- Made edits to email and blog for St. Patrick's Day
- Created Store Thumbnail for St Patrick's Day
- Uploaded St Patrick's Day resources into store
- Created Thumbnail for Fast Finishers Broadway
- Uploaded Fast Finishers Broadway to Printable Store
- Created Deck
- Edited Oscar's blog based on feedback
- Edited Oscar's email based on feedback

Email Marketing
- Scheduled out St. Patrick's Day email
- Scheduled Oscars email

Website
- Fixed Services dropdown menu
- Updated pricing: worksheets to $0.99, winter break activity packets to $2.99
- Added "Buy 4 Worksheets get the 5th one Free" deal on website and store page

Ads
- Reviewed and optimized Google and Meta ad campaigns
- Set up new Meta and Google campaigns for convention retargeting

GOOGLE ADS PERFORMANCE
- Total Spend: $207.75 | Clicks: 109 | Impressions: 9,861
- CTR: 1.11% | CPC: $1.91
- PMax Teacher Referral Program: $89.33 spent, 34 clicks, 6,554 impressions
- Search Parents: $70.85 spent, 23 clicks, 3.34% CTR
- PMAX Parents: $39.86 spent, 42 clicks
- PMAX Teachers: $7.71 spent, 10 clicks

Changes Made:
- Added 4 negative keywords (printable, how to, youtube, certification) to block irrelevant traffic
- Added 5 new high-intent keywords (tutoring for kids near me, after school tutoring programs, kids reading help, math help for kids, elementary tutoring services)

META ADS PERFORMANCE
- Total Spend: $361.31 | Clicks: 884 | Impressions: 19,729
- Parents Sales Campaign: $91.43 spent, 20 purchases at $4.57 each
- Leads Campaign Parents: $149.91 spent, 6 leads at $24.99 CPL
- Teachers Sales Campaign: $60.80 spent, 128 clicks, 231 landing page views (NEW - launched Mar 12)
- Teacher Referral Traffic: $59.17 spent, 620 clicks, 8% CTR, 270 landing page views

Changes Made:
- Launched new "Teachers | Sales Campaign" with 3 image ads targeting teachers directly with sales objective
- All ads approved and actively delivering

SOCIAL MEDIA
- 5 Facebook posts and 5 Instagram posts published this week
- Content themes: Women's History Month biographies (Rita Moreno, Marlee Matlin, Kathryn Bigelow), Oscars-themed worksheets
- Total engagement: 2 likes, 2 comments

COMING UP NEXT WEEK
- CUE 2026 Conference in Palm Springs (enabling geofenced campaigns)
- St. Patrick's Day email goes out
- Weekly blog and email creation
- New printable thumbnails and store uploads

For the full interactive report with all details, campaign breakdowns, CRM data, and strategic recommendations, visit your branded update page below.

Best,
Melleka Marketing Team